Specialization: Marketing
Dr. Jiamin Li
Qualifications:
Doctor of Business Administration (DBA), Marketing, Hitotsubashi University, Japan
Master of Business Administration (MBA), Marketing, Waseda University, Japan
BA, Business Management, Suzhou University of Science and Technology, China
Current and Previous Affiliations:
2026 – Present: Lecturer, International College of Liberal Arts (iCLA), Yamanashi Gakuin University
2021 – 2022: Teaching Assistant, School of International Corporate Strategy, Hitotsubashi University
Profile
Dr. Jiamin Li specializes in marketing, with a particular focus on digital marketing and consumer purchase behavior. After completing his MBA at Waseda University, he spent five years working in marketing within the additive manufacturing industry in Japan. He later returned to academia to pursue a doctoral degree at Hitotsubashi University, where his research focused on marketing and consumers’ sustainable purchase behavior.
Prior to joining iCLA, he worked as a Senior Digital Analyst at a global marketing agency in Tokyo Japan, managing multiple paid social media accounts and campaigns.
Research
Dr. Jiamin Li’s research focuses on consumer behavior and sustainability. His work has been presented at the Society for Consumer Psychology (SCP) Boutique Conference and published in the Hitotsubashi Journal of Commerce and Management, among other outlets.